Mudit Jaju, Global Head of E-commerce, Wavemaker – Retail & Covid-19 Diginar 2020
An exclusive interview with David Roth, CEO The Store WPP EMEA & Asia and Mudit Jaju, Global Head of E-commerce, Wavemaker.
They discuss what brand owners and digital marketeers need to do to adapt, the new behaviours that will be brought forward to the ‘new normal’ and the rise of Direct to Consumer for well established brands.
www.brandz.com
www.wpp.com
www.worldretailcongress.com
Appearing In This Episode
David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.
This episode is part of the following series: