Lindsay Pattison, Chief Client Officer, WPP- Global Diginar 2020
An exclusive interview with David Roth, CEO The Store and Lindsay Pattison, Chief Client Officer, WPP.
They discuss the concept of ‘Antifragility’, why brands must be responsive to dramatic changes in customer behaviour, collaboration in the ‘new normal’ and how the new nimbleness that we’ll all be striving for will manifest itself going forward.
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www.wpp.com
Appearing In This Episode
David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.