Dayoán Daumont, Consulting Partner, Innovation & Digital Transformation, Ogilvy – Retail & Covid-19 Diginar 2020
An Exclusive Interview with David Roth, CEO The Store WPP EMEA & Asia and Dayoán Daumont, Consulting partner, Innovation and Digital Transformation, Ogilvy.
They discuss the social responsibility of companies in the Covid-19 era and the differing role of businesses vs governments globally. They also look at the importance of brand purpose and empathy and we hear how the high-street has evolved with the decentralisation of shopping into a virtual marketplace.
www.brandz.com
www.wpp.com
www.worldretailcongress.com
Appearing In This Episode
David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.
This episode is part of the following series:
