Eric Heller, Chief Knowledge Officer, WPP Amazon Center of Excellence – Retail & Covid-19 Diginar 2020
An exclusive interview with David Roth, CEO The Store WPP EMEA & Asia and Eric Heller, Chief Knowledge Officer and Evangelist, WPP Amazon Center of Excellence.
They discuss how to forecast in a fast-changing consumer market, the importance of bringing supply chain into marketing teams, and the future of Amazon.
www.brandz.com
www.wpp.com
www.worldretailcongress.com
Appearing In This Episode
David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.
This episode is part of the following series:
