Andrew Stephen, Associate Dean Saïd School of Business, University of Oxford- Global Diginar 2020
An exclusive interview with David Roth, CEO The Store and Andrew Stephen, Associate Dean Saïd Business School, University of Oxford.
They discuss the impact of strong brands on shareholder value, investment in brand building and the relationship of brand purpose.
www.brandz.com
www.wpp.com
Appearing In This Episode


David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.