Thomas Piachaud, Director of Brand Strategy, Kantar- Global Diginar 2020
An exclusive interview with David Roth, CEO The Store and Thomas Piachaud, Director Brand Strategy, Kantar.
They discuss consumer perceptions and the role of brands in helping consumers return to a ‘new normal’. As we emerge from the lockdown, are we are beginning to favour brands with some spice and spirit or will we rely on trusted household, caring brands.
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Appearing In This Episode
David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.