Helen McRae, CEO, Mindshare Europe- Global Diginar 2020
An exclusive interview with David Roth, CEO The Store and Helen McRae, CEO, EMEA at Mindshare and Managing Director of Global Clients.
They talk about the current dynamic media landscape and what that means for media investment. Helen draws on the acceleration and digitalization of Out-Of-Home advertising, the role of media in supply chains and the growth of live streaming.
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Appearing In This Episode
David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.