Helen McRae, CEO, Mindshare Europe- Global Diginar 2020

  • 56 views
  • Jun 26, 2020

An exclusive interview with David Roth, CEO The Store and Helen McRae, CEO, EMEA at Mindshare and Managing Director of Global Clients.

They talk about the current dynamic media landscape and what that means for media investment. Helen draws on the acceleration and digitalization of Out-Of-Home advertising, the role of media in supply chains and the growth of live streaming.

www.brandz.com

www.wpp.com


Appearing In This Episode

David Roth

David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.

Read More