Laurent Ezekiel, Chief Growth Officer & CMO, WPP – Retail & Covid-19 Diginar 2020
An exclusive interview with David Roth, CEO The Store WPP EMEA & Asia and Laurent Ezekiel, Chief Growth Officer & CMO, WPP.
They discuss how brands have focused on accelerating the digital, the reaction of companies in the Covid-19 era – who was ready/who was not and how it has been harder for smaller brands to go Direct to Consumer.
Appearing In This Episode
This episode is part of the following series: