In Conversation With

Laurent Ezekiel, Chief Growth Officer & CMO, WPP – Retail & Covid-19 Diginar 2020

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  • May 5, 2020

An exclusive interview with David Roth, CEO The Store WPP EMEA & Asia and Laurent Ezekiel, Chief Growth Officer & CMO, WPP.

They discuss how brands have focused on accelerating the digital, the reaction of companies in the Covid-19 era – who was ready/who was not and how it has been harder for smaller brands to go Direct to Consumer.

www.brandz.com

www.wpp.com

www.worldretailcongress.com


Appearing In This Episode

David Roth

David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.

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This episode is part of the following series:

In Conversation With

Over the years David Roth has interviewed over 60 leaders in the world of...

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