Chris Tung, Chief Marketing Officer, Alibaba- Global Diginar 2020

  • Jun 30, 2020

Doreen Wang, CEO Kantar China & Global Head of BrandZ, Kantar talks to Chris Tung, Chief Marketing Officer, Alibaba.

They look at the drivers behind Alibaba’s brand-building and growth strategies, new retail and digitization. Chris also gives his tips to marketeers on how we can build and prepare for the future.

Appearing In This Episode

David Roth

David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.

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