Chris Tung, Chief Marketing Officer, Alibaba- Global Diginar 2020

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  • Jun 30, 2020

Doreen Wang, CEO Kantar China & Global Head of BrandZ, Kantar talks to Chris Tung, Chief Marketing Officer, Alibaba.

They look at the drivers behind Alibaba’s brand-building and growth strategies, new retail and digitization. Chris also gives his tips to marketeers on how we can build and prepare for the future.

www.brandz.com

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Appearing In This Episode

David Roth

David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.

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