In Conversation With

Thomas Piachaud, Director of Brand Strategy, Kantar – Retail & Covid-19 Diginar 2020

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  • May 5, 2020
Exclusive interview with David Roth, CEO The Store WPP EMEA & Asia and Thomas Piachaud, Director of Brand Strategy, Kantar.
They discuss consumer behaviour during COVID-19 and beyond, including Revenge Spending and consumers gaining control over their environment, and guidance on how brands can communicate effectively.

Appearing In This Episode

David Roth

David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.

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This episode is part of the following series:

In Conversation With

Over the years David Roth has interviewed over 60 leaders in the world of...

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