Thomas Piachaud, Director of Brand Strategy, Kantar – Retail & Covid-19 Diginar 2020
Exclusive interview with David Roth, CEO The Store WPP EMEA & Asia and Thomas Piachaud, Director of Brand Strategy, Kantar.
They discuss consumer behaviour during COVID-19 and beyond, including Revenge Spending and consumers gaining control over their environment, and guidance on how brands can communicate effectively.
Appearing In This Episode
This episode is part of the following series: