In Conversation With

Massimo Costa, Country Manager, Italy WPP – Retail & Covid-19 Diginar 2020

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  • May 5, 2020

An exclusive interview with David Roth, CEO The Store WPP EMEA & Asia and Massimo Costa, Country Manager, Italy WPP.

They discuss how brands are navigating towards ethical and social ways of branding and Massimo draws on the new era where ‘we are all in this together’  and  ‘collaboration is key’.

www.brandz.com

www.wpp.com

www.worldretailcongress.com


Appearing In This Episode

David Roth

David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.

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This episode is part of the following series:

In Conversation With

Over the years David Roth has interviewed over 60 leaders in the world of...

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