Massimo Costa, Country Manager, Italy WPP – Retail & Covid-19 Diginar 2020
An exclusive interview with David Roth, CEO The Store WPP EMEA & Asia and Massimo Costa, Country Manager, Italy WPP.
They discuss how brands are navigating towards ethical and social ways of branding and Massimo draws on the new era where ‘we are all in this together’ and ‘collaboration is key’.
www.brandz.com
www.wpp.com
www.worldretailcongress.com
Appearing In This Episode
David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.
This episode is part of the following series:
