Elspeth Cheung, Global BrandZTM Valuation Director, Kantar – Retail & Covid-19 Diginar 2020
An exclusive interview with David Roth, CEO The Store WPP EMEA & Asia and Elspeth Cheung, Global BrandZTM Valuation Director, Kantar.
They discuss the 2020 results for The BrandZ Top 75 Most Valuable Retail Brands, the significant changes to the rankings due to Covid-19 and how BrandZ contribution interacts with consumers for results.
www.brandz.com
www.wpp.com
www.worldretailcongress.com
Appearing In This Episode
David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.
This episode is part of the following series: