Elspeth Cheung, Global BrandZ Valuation Director, Kantar- Global Diginar 2020
An exclusive interview with David Roth, CEO The Store and Elspeth Cheung, BrandZ Global Valuation Director at Kantar.
They discuss this year’s valuations and Elspeth shares her perspective on the 2020 results and her views on how the pandemic has impacted the rankings. They look at the resilience of strong brands, the top risers, pandemic heroes and the acceleration of digital lifestyle trends.
Elspeth also touches on the importance of investment in brand building, technology and kindness in the face of crisis.