Doreen Wang, CEO Kantar China, Global Head BrandZ, Kantar- Global Diginar 2020
An exclusive interview with David Roth, CEO The Store and Doreen Wang, CEO Kantar China & Global Head BrandZ, Kantar.
Doreen draws on the significance of ecosystem brands and their importance going forward in a post Covid world. She sheds light on the core values of Ecosystem brands, mindset differences, the transformation of Haier from a home appliance brand to an IOT Ecosystem and how the brand has benefited businesses during the pandemic.
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Appearing In This Episode
David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.