Charlie Wade, Group Director & Global Head, VMLY&R- Global Diginar 2020

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  • Jun 26, 2020

An exclusive interview with David Roth, CEO The Store and Charlie Wade, Group Director & Head of D2C and New York Commerce at VMLY&R.

They discuss the rise of ecommerce sales and D2C topics- how brands can co-create with their consumers to collapse the gaps between strategy and the end experience. Charlie draws on the critical steps for creating a sustainable, customer centric, D2C business as we adapt to the new normal.

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Appearing In This Episode

David Roth

David Roth has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast.

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